Venture Society Labs Invests in Dr. Bombay Ice Cream

Venture Society Labs is excited to share our investment in Dr. Bombay, made through Rising Tide Ventures.

Dr. Bombay is the #2 sherbet ice cream pint brand in the U.S., reaching more than 2x the size of its nearest competitor in just one year. Co-founded by Snoop Dogg, the brand stands out with bold, fruit-forward flavors, clean ingredients, and unmistakable cultural relevance.

What we like:

• Differentiated positioning in a category dominated by vanilla, chocolate, and caramel

• Cleaner nutrition profile, with real fruit juice and roughly half the calories of traditional premium pints

• Strong consumer traction, including a 30% repeat purchase rate and a 40% increase in unit velocity

• Proven distribution momentum, including a successful regional test and nationwide rollout with 7-Eleven, where Dr. Bombay quickly became a Top 10 pint SKU

Through Rising Tide Ventures, we participated in an allocation supporting Dr. Bombay’s partnership with Live Nation, unlocking a powerful growth channel across festivals, concerts, and venues nationwide. Early activations have already delivered hundreds of millions of impressions and meaningful sales lift.

Backed by an experienced operating team and a growing retail footprint—including upcoming launches in Costco—Dr. Bombay is well positioned for its next phase of growth.

We’re proud to support a brand where culture, product, and execution align.