A Growth Partnership Rooted in Founder Vision
Red Hazel is an award-winning, premium brand redefining its category through bold storytelling, exceptional product quality, and an unmistakable cultural point of view. Founded by sibling co-founders, Red Hazel is led by TK Burtin, whose creative leadership and entrepreneurial vision have earned the brand industry recognition and multiple accolades for both product and brand execution. Together, the Burtin siblings have built Red Hazel with authenticity at its core—blending craft, culture, and community into a fast-growing platform with national relevance.
Venture Society Labs is proud to enter a strategic partnership with Red Hazel focused on accelerating growth, strengthening operational foundations, and unlocking long-term enterprise value. This partnership reflects a shared belief in founder-led brands that combine cultural resonance with disciplined execution.
What the Partnership Represents
Founder-first collaboration: Supporting sibling co-founders while preserving creative and operational independence
Scalable growth strategy: Aligning brand, distribution, and capital strategy for sustainable expansion
Category leadership: Building on Red Hazel’s award-winning momentum to deepen market penetration
Long-term value creation: Pairing Red Hazel’s brand power with Venture Society Labs’ venture-building expertise
Together, Red Hazel and Venture Society Labs are setting the stage for the next chapter of growth—bringing an upbeat, modern energy to the category while staying true to the founders’ vision and values.
Rooted in family, elevated by a community committed to creativity and craft
Founded by siblings, and led by TK Burtin, Red Hazel Whiskey is known for its smooth, approachable profile.
The brand’s flagship expression is a spiced blended whiskey that balances aged rye with warm notes of vanilla and subtle cinnamon. Designed to be versatile, Red Hazel works equally well neat, on the rocks, or in cocktails.
In 2023, the brand earned two Silver Medals, signaling strong recognition within the spirits industry. The first Silver Medal was awarded at the Bartender Spirits Awards, where it was praised for its aroma, balance, and finish. The second Silver Medal came from Whiskies of the World, placing Red Hazel among respected global whiskey brands.